What the Eff is Content Marketing and Why Should You Care?
I was talking with my husband the other night, and he said, “People ask me a lot about your work, and if you write fiction
2021: Planning for an Uncertain Year
If 2020 gave us nothing else, it gave us some of the best memes in, well, ever. Of course, as much as we all wanted
Want to Do Better? Do Less.
I want to tell you about my high school best friend, and the thing he said to me a few weeks ago that won’t leave
Should you really be marketing right now? Yes.
2020 might be the best year in the history of memes. So much has happened in the first six months of this year that I
4 New Year’s Resolutions that I Don’t Hate
I don’t do New Year’s resolutions. Like so many of you, I don’t enjoy setting myself up for failure. And, believe me, New Year’s resolutions
My Top 5 Content Marketing Tools
It’s that time of year. When the temperatures start to drop, and our thoughts turn to the insanity of the holiday season. But, in our
Coffee, News, and a Clean Inbox: My Favorite Morning Routines for Entrepreneurs
Most of the time, when you come to my blog, you’ll find tips and tricks for your content and digital marketing efforts. Today felt just
How to Build Consistency in Your Content Marketing Strategy (Even When You Don’t Feel Like It)
When I work for my clients, I stress consistency. We discuss how much content they need, when to schedule it, and how often to repurpose
5 Uncomfortable Truths About Social Media Marketing
Social media. Love it or hate it, you have to embrace it. As an entrepreneur or small business owner, you’ve probably at least started to
4 Ways to Alienate Customers and Piss Off Prospects
If your business model involves cold calls and phone campaigns, this blog is for you. Why? Because exchanges like this happen every day: *phone rings”
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